Author Archives: roger

About roger

I am passionate about helping companies to understand the needs of their customers and potential customers and to develop their products, services and communication to address these needs and provide great benefits. MovingMarketing is designed to help companies provide regular videos and podcasts (moving pictures and sound) simply and efficiently in a way that moves the customers to respond.

Learning to create videos – the first output

Today was the day for posting my first video on my website. I finished rewriting my script to talk to the audience and about them.  Also, I divided it into six small sections, hopefully to make it easy to read.  It … Continue reading

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Learning to create videos – the beginning

Starting from zero My expertise in producing online marketing videos has gone from zero, with resulting appalling videos, up to … well, wherever I am when you read this. In blogging about my learning I hope to you will benefit in … Continue reading

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Measuring the success of marketing videos

If you want to know what you should be measuring to determine the success of marketing videos, there is a very useful infographic on the ReelSEO site which was sent to them by ReelSurfer. Of course, the ultimate test is how … Continue reading

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Catching the mobile train … or tram

The recent slew of statistics on the rapid increase of mobile devices to access online services, whether via mobile internet or via apps, emphasises the need to plan for a large majority of visitors to online information to access it … Continue reading

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Online Video Continuum

There is a great article on iMediaConnection by Adam Kleinberg on what he calls the Online Video Continuum.  It shows the many different types of online video that exist on a spectrum from pre-roll ads to branded media and highlights … Continue reading

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Instruction videos

The focus of MovingMarketing is initially on short videos – less than 1 minute – which can be used to put across marketing messages quickly and with more impact than written copy. But instruction videos which demonstrate something useful (how … Continue reading

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The need for video marketing

There are several factors driving the need  for companies to include videos as an important part of their marketing videos are given high weighting by search engines and so it is important to have them to help make your websites … Continue reading

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