The focus of MovingMarketing is initially on short videos – less than 1 minute – which can be used to put across marketing messages quickly and with more impact than written copy.
But instruction videos which demonstrate something useful (how to use a product or service, teaching a technique or fact) to an interested audience can be much longer and hold the attention.
A good example I came across just now is
which demonstrates a coding technique.
It is for techies and so is found on a relevant section (App Cloud 101) of the Brightcove site and it benefits from
- Capturing screen activity which clearly shows what needs to be done at each stage. The commentary is good and it takes you through stage by stage with simple examples
- Showing the author in a small frame on the screen: adds personality and life, markets the author but does not get in the way of the teaching
- Is a reasonable length (6 minutes) to hold attention but teach a useful technique
Simple but effective – and most businesses can find a topic around their products and services that they could treat in the same way in order to market themselves