Measuring the success of marketing videos

If you want to know what you should be measuring to determine the success of marketing videos, there is a very useful infographic on the ReelSEO site which was sent to them by ReelSurfer.

Of course, the ultimate test is how many people click on the video or the call to action beside it (CTR) and then go on to give you business.  But the other measures they highlight can highlight where your audience may be leaking away – either because they are not attracted to watch the video in the first place, or because the video itself is not interesting enough, or because it does not create the customer mindset that makes them want to engage more.  Each step is vital in building the interest of your prospects.

About roger

I am passionate about helping companies to understand the needs of their customers and potential customers and to develop their products, services and communication to address these needs and provide great benefits. MovingMarketing is designed to help companies provide regular videos and podcasts (moving pictures and sound) simply and efficiently in a way that moves the customers to respond.
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